Mattel

All posts tagged Mattel

What’s Her Face

Published March 31, 2017 by discontinuedtoylines

whatsherfacedollsWhat’s Her Face was a line of dolls manufactured and released by Mattel in 2001. Unlike most fashion dolls around this time, these dolls were made to break the bearers between fashion dolls and creative activity toys. Each doll came with a blank face and they also came with markers and stamps, the blank faces were intended to be drawn and designed by the owner. Each doll also came with interchangeable wigs.

The line included 4 characters named Hip, Cool, Sweet and Glam.

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Mattel expanded the line in 2002 with the second wave “Head 2 Toe”. This line had the same gimmicks as “Wave 1”, but they had more features like color-change wigs and outfits that were made for stamping.

Gift sets, Spin-off lines, Fashion and Hair packs and a CD-Rom game were also released around the same time.

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A third wave named “What’s Her Look” came out in 2003. The dolls in this line had different bodies compared to the first two lines. This line also introduced 4 new characters named Wild, Retro, Chic and Fresh.

Due to What’s Her Face not doing well in the US, Mattel stop releasing What’s Her Face dolls in that country.

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The fourth (and final) line from the brand “Fab Faces” was only released in Europe and they appeared at the 2003 New York Toy Fair. The dolls had painted faces, but they came with interchangeable faces and their eyes change color when you press the top of their heads.

After that, Mattel seemed to discontinue What’s Her Face, possibly due to lack of success, Despite positive reception from the public.

The dolls and accessory packs are pretty easy to find online, costing between $4-$89 on Ebay and Amazon. But the dolls from the What’s Her Look and Fab Faces lines are very hard to find and are very expensive.

Hot Looks

Published August 20, 2016 by discontinuedtoylines

1Hot Looks were fashion dolls released by Mattel back in 1987. The dolls were portrayed as fashion models from different countries. Each doll wore the clothing style of each country.

The original dolls released from the first wave were called Chelsea from England, Elkie from Sweden, Mimi from France, Zizi from Kenya and Stacey from United States. Fashion packs and Accessory packs were also released around the same time.

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The second wave was released only in Canada back in 1988 as a test run because the dolls did not become as popular as expected in the US. More fashion packs and accessory packs were released.

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Golden Books also released a book of paper dolls. Mattel also released sets of accessories for kids.

After that, Mattel discontinued the brand, due to lack of popularity.

The dolls became popular among collectors after they were discontinued, with the dolls mint in box going up for high prices. The second wave dolls are pretty hard to find and go for expensive prices as well.

 

 

Diva Starz

Published August 10, 2016 by discontinuedtoylines

1Diva Starz were a series of fashion dolls released by Mattel in 2000. The dolls were robotic interactive dolls that came with interactive accessories and plastic clothes. Each doll is approximately 9 inches (28 cm) tall, and also had ethnic diversity. The main characters of the brand were Summer, Alexa, Tia and Nikki. The dolls were inspired by the Spice Girls, since the pop group had lots of diversity. The characters also had distinctive personalities. For example, Alexa was a stereotypical blonde who loves to shop and wears mostly pink clothes, Nikki was the tomboy who loves sports. Summer loves the outdoors and loves animals. As for Tia, She loves to create music and loves electronics like radios, CD players and digital planners.

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The website that accompanied the brand launched a month before the dolls were released. The website had interactive games and also had webisodes. Mattel also released fashion packs for each individual doll. Mattel also released a CD-ROM Game based on the line.

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When the dolls first came out, Mattel thought that the dolls would flop. However, they became very popular and were named “Mattel’s Hottest Girl Toy of 2000” and were a big hit with girls between the ages of 6-11. Mattel released mini versions of the dolls called “Mini Diva Starz”.

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In 2001, Mattel released the 2nd series. The 2nd wave dolls had new clothes and new phrases. New Fashion Packs were also released.

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A game based on the brand called “Diva Starz: Mall Mania” was released in November of 2001 for the Game Boy Color. The game received negative reviews from critics, Who criticized it for being too easy.  McDonald’s Happy Meals toys were also released.

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In early 2002, The brand’s sales were starting to struggle, due to the introduction of MGA’s Bratz. Though Bratz were released in May of 2001. Though they didn’t become popular until the Christmas season of 2001. As a result, Mattel released Fashion Diva Starz that year. While generally identical to the original dolls, these dolls have clothing made of fabric, and were thinner and had more accurate proportions. Also, the dolls would speak recorded phrases when a button on the top of their heads is pushed. Original character Summer was replaced with new character Miranda.

Unfortunately, The line’s popularity fell drastically and after 3 lines for the fashion dolls, Mattel discontinued the Fashion Divas. The interactive dolls were still on shelves, but sales were still decreasing. Eventually Mattel discontinued the brand altogether in 2004.

The dolls became popular among collectors after they were discontinued. With most of the dolls mint in box ranging from $25-$220.

 

My Scene

Published June 9, 2016 by discontinuedtoylines

1My Scene were a line of fashion dolls released by Mattel in 2002. The line originally consisted of 3 best friends that live in New York and they are named after different locations in New York City (except for Barbie). The three original dolls from the line were Barbie, Chelsea and Madison (also known as Westley in other countries) who have different ethnicities and personalities. The dolls were made to appeal to the tween market and were made to compete with MGA Entertainment’s Bratz.2

The first collection was released in 2002, and each doll came with 2 outfits and also came with a stand.

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The line became very popular when they launched. More dolls were eventually added to the series, starting with in 2003 with Nolee, and three male characters, Bryant, River, and Hudson. Delancey and Ellis premiered in the “Hanging Out” line, which debuted in late 2003. Mattel made a web series based on the line and also released a CD-ROM Game.
4The line then spawned a direct-to-DVD film called Jammin’ In Jamaica in 2003, the film was sold with the Jammin’ In Jamaica line. The film also aired on Nickelodeon.
5The brand then introduced Kenzie in 2004 in the Getting Ready line. And then another direct-to-DVD film came out with the Masquerade Madness line called Masquerade Madness.

The line garnered controversy, when on April 13, 2005, Mattel’s competing toy company, MGA Entertainment filed a lawsuit against My Scene, alleging duplication of its Bratz dolls, their multi-ethnic looks, fashions and packaging. The suit further accuses Mattel of “engaging in acts of unfair competition and intellectual property infringement intended to damage its market share, confuse consumers and trade on the company’s goodwill.” Mattel had previously sued MGA Entertainment, alleging that Bratz creator Carter Bryant was working for Mattel when he developed the idea for Bratz in 1999, and had taken the idea to MGA secretly. MGA developed the first-generation fashion dolls while obscuring Bryant’s involvement. The MGA toy makers sought 1 billion dollars in damages testifying that Mattel violated antitrust laws.

6.jpgThe first direct-to-DVD film to be released apart from the dolls was “My Scene Goes Hollywood”. The film was released on DVD in 2005. The film also featured Lindsay Lohan as herself. It spawned a line of the same name, and Mattel even produced a Lindsay Lohan doll for the line.

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The brand caused more controversy when Mattel announced The My Bling Bling line. The dolls were seen wearing more shorter outfits and knee length shoes with leggings. Most parents complained that the line was considered “too racy” for children. The line also introduced a new face mold that had the dolls with more detailed makeup and front-gazing eyes.

8Barbie was later discontinued as a character and was later replaced with another blonde doll  called Kennedy. She was introduced in the Fab Faces line. They made a few lines with her.9But in 2007. Mattel replaced Nolee with previous character, Delancey. But they reintroduced her with black hair instead of blonde hair. Sales started to decrease.

10.jpgMore controversy came with the brand when Mattel released the Growing Up Glam line. The plot of the doll is that the doll had a key in the back of the doll that not only made the doll taller, but made the doll grow breasts. Parents found the line to be too inappropriate for children. Even some people called them a modern version of Growing Up Skipper.

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Mattel later rebooted the web series, but with a new animation style and character designs. Most fans were negative towards the new webisodes. Mattel also introduced a new character called Nia. Sales of the line decrease even more, which resulted in Mattel releasing the final lines in the US before discontinuing them in 2008. Though they still produced them in other countries. Mattel released more lines in other countries, but sales were still low. Until Mattel discontinued them altogether in 2011, though the website didn’t close down until 2014.

The dolls have became very valuable towards collectors. The dolls from 2002-2004 have ranged in price, but the dolls from 2005-2011 became very expensive on Amazon and EBay.

(Updated on 6/7/2017)