All posts tagged Mattel

Teen Trends

Published April 10, 2018 by discontinuedtoylines

teen-trendsTeen Trends were a line of fashion dolls manufactured and released by Mattel in 2005.

Teen Trends were 17 inches tall, making them taller than most fashion dolls around this time.

The line included 4 characters named Gabby, Deondra, Courtney, and Kianna. Each character had their own fashion style and personality traits.


The dolls came with closets, which was made to store the dolls’ clothes and accessories, The dolls also came with clothing decals and hair accessories. Fashion packs, closet accessories, and pets were also released.

There was some controversy when MGA Entertainment released a Bratz doll named “Kiana” who was apart of the “Wild Wild West” line. Mattel held a trademark on the name “Kianna” and MGA Entertainment stopped producing Kiana as a result.


The second wave dolls were released in late 2005.


A third wave was intended to be released in 2006, along with “Create-A-Spa” playset and a new character named Rayna (who hailed from Japan). For unknown reasons, they were never released. However, they did appear at the 2006 Toy Fair in New York.

The dolls were never that popular and they have most likely been discontinued.

The dolls now go for prices ranging from $9-104



Polly Pocket

Published June 27, 2017 by discontinuedtoylines

609adad020233e0c957bb66a8c1969c2Polly Pocket is a line of mini dolls and accessories released by Bluebird Toys in 1989.

Polly Pocket was first designed by Chris Wiggs in 1983 for his daughter. Using a powder compact, he fashioned a small house for the tiny doll.

Bluebird Toys licensed the concept and the first Polly Pocket toys appeared in stores.

The toys had big success in the UK and American toy company Mattel held a distribution arrangement with Bluebird Toys for Polly Pocket in the United States.

The compacts came in different sizes and themes. From houses to pool partys.

Mighty Max Escapes From Skull DungeonThe line was so successful that two spin-offs called Lucy Locket and Mighty Max were released.


In 1997, Bluebird Toys released a unique addition to the Polly Pocket brand with the “Magical Movin” playsets.

Despite the toys’ success, Bluebird Toys endured several hostile take-over attempts until Mattel finally purchased them in 1998.

1998-2That same year, Mattel relaunched the brand and changes were made. The dolls were given more of a life-like and teenage look.

0ce0f1d9edac061b5e6dc18648b82743A year later, Mattel introduced a spin-off called “Fashion Polly!”. The dolls from the line were 3 34 inches (9.5 cm) and they used unique “Polly Stretch” garments, created by Genie Toys, rubbery plastic clothes that could be put on the dolls and removed, instead of traditional cloth clothing. There were also some boy dolls available.

Due to the huge success of the Fashion Polly! line, Mattel rebranded them as Polly Pocket and they discontinued the compacts.


In 2003, Mattel released another spin-off line called “Polly Place”.


During that same year, A 20-minute movie simply called “Polly Pocket” also known as “Polly’s First Movie” was released. It was released as a box prize whenever you bought Kellogg’s cereal. A video game called “Polly Pocket: Super Splash Island” which was released for the Game Boy Advance was also released that same year.


In 2004, Mattel introduced the “Quik Clik” Polly Pocket playsets. Instead of having rubbery clothes. The dolls had plastic clothes that would click together by magnets.

2_Cool_at_the_Pocket_PlazaThe next film that was released “Polly Pocket: 2 Cool At The Pocket Plaza” came out in 2005. It was packaged with the 2 Cool At the Pocket Plaza Polly and Pia doll pack.


The third (and final) movie to be released was PollyWorld. The film was released direct-to-DVD on November 14, 2006.

On November 22th of that same year, 4.4 million Polly Pocket playsets were recalled by Mattel after children in the United States swallowed loose magnetic parts.

This effected Polly Pocket’s sales and as a result, the brand started losing popularity.


In 2007, The “Sparklin’ Pets” line was introduced. This line was the first to introduce a new face and body mold on Polly and her friends. Some dolls from this line also had clothes made from real fabric.


A year later, The “Designables” and “Pretty Packets” dolls were introduced and lasted until 2010. Polly Pocket dolls from this era also had another new face mold

However, by 2010. Polly Pocket was going through a makeover.


Later that year, the new Polly Pocket dolls were released. The dolls were given more of a child-like appearance, changes include increasing feet size, head size and leg size, although the height remains approximately the same. Pets called “Cutants” were also added to the line. Webisodes were made to promote the new Polly dolls.

Despite negative reactions among fans, sales for the toy fairly increased.


More changes were given for the line in 2011. The dolls were once again given a new face mold and the Cutants were removed. Sales started to struggle.

In 2012, Polly Pocket toys were discontinued in the US, but remained available in Europe and South America. The brand dwindled, eventually only being sold in Brazil. By 2015, Polly Pocket was completely discontinued by Mattel.

No webisodes have been released since, dispite the fact the official website remains open.


On February 12th, 2018, Monster High creator Garrett Sander announced on his Instagram page that Polly Pocket would be making a comeback. It was also announced that there would be a Polly Pocket cartoon being produced by DHX Media to coincide with the dolls’ release.

The original Polly Pockets are popular collectors items and they go for expensive prices on eBay. As for the Polly Pocket lines from 1998-2015 they go for reasonable prices on eBay and Amazon.

A link to the official Polly Pocket website is here :

A link to the official Polly Pocket Youtube Channel is here :

(Updated on 2/18/2018)



What’s Her Face

Published March 31, 2017 by discontinuedtoylines

whatsherfacedollsWhat’s Her Face was a line of dolls manufactured and released by Mattel in 2001. Unlike most fashion dolls around this time, these dolls were made to break the bearers between fashion dolls and creative activity toys. Each doll came with a blank face and they also came with markers and stamps, the blank faces were intended to be drawn and designed by the owner. Each doll also came with interchangeable wigs.

The line included 4 characters named Hip, Cool, Sweet and Glam.


Mattel expanded the line in 2002 with the second wave “Head 2 Toe”. This line had the same gimmicks as “Wave 1”, but they had more features like color-change wigs and outfits that were made for stamping.

Gift sets, Spin-off lines, Fashion and Hair packs and a CD-Rom game were also released around the same time.


A third wave named “What’s Her Look” came out in 2003. The dolls in this line had different bodies compared to the first two lines. This line also introduced 4 new characters named Wild, Retro, Chic and Fresh.

Due to What’s Her Face not doing well in the US, Mattel stop releasing What’s Her Face dolls in that country.


The fourth (and final) line from the brand “Fab Faces” was only released in Europe and they appeared at the 2003 New York Toy Fair. The dolls had painted faces, but they came with interchangeable faces and their eyes change color when you press the top of their heads.

After that, Mattel seemed to discontinue What’s Her Face, possibly due to lack of success, Despite positive reception from the public.

The dolls and accessory packs are pretty easy to find online, costing between $4-$89 on Ebay and Amazon. But the dolls from the What’s Her Look and Fab Faces lines are very hard to find and are very expensive.

Hot Looks

Published August 20, 2016 by discontinuedtoylines

1Hot Looks were fashion dolls released by Mattel back in 1987. The dolls were portrayed as fashion models from different countries. Each doll wore the clothing style of each country.

The original dolls released from the first wave were called Chelsea from England, Elkie from Sweden, Mimi from France, Zizi from Kenya and Stacey from United States. Fashion packs and Accessory packs were also released around the same time.


The second wave was released only in Canada back in 1988 as a test run because the dolls did not become as popular as expected in the US. More fashion packs and accessory packs were released.


Golden Books also released a book of paper dolls. Mattel also released sets of accessories for kids.

After that, Mattel discontinued the brand, due to lack of popularity.

The dolls became popular among collectors after they were discontinued, with the dolls mint in box going up for high prices. The second wave dolls are pretty hard to find and go for expensive prices as well.



Diva Starz

Published August 10, 2016 by discontinuedtoylines

1Diva Starz were a series of fashion dolls released by Mattel in 2000. The dolls were robotic dolls that came with interactive accessories and plastic clothes. The main characters of the brand were Summer, Alexa, Tia and Nikki.


The website that accompanied the brand launched a month before the dolls were released. The website had interactive games and also had webisodes. Mattel also released fashion packs for each individual doll. Mattel also released a CD-ROM Game based on the line.


When the dolls first came out, Mattel thought that the dolls would flop. However, they became very popular and were named “Mattel’s Hottest Girl Toy of 2000” and were a big hit with girls between the ages of 6-11. Mattel released mini versions of the dolls called “Mini Diva Starz”.


In 2001, Mattel released the 2nd wave Diva Starz dolls. The 2nd wave dolls had new clothes and new phrases. New Fashion Packs were also released.


A game based on the brand called “Diva Starz: Mall Mania” was released in November of 2001 for the Game Boy Color. The game received negative reviews from critics, Who criticized it for being too easy.  McDonald’s Happy Meals toys were also released.


In early 2002, The brand’s sales were starting to struggle, due to the introduction of MGA Entertainment’s Bratz. Though Bratz were released in May of 2001, they didn’t become popular until the Christmas season of that year. As a result, Mattel released Fashion Diva Starz that year. While generally identical to the original dolls, these dolls have clothing made of fabric, and were thinner and had more accurate proportions. Also, the dolls would speak recorded phrases when a button on the top of their heads is pushed. Original character Summer was replaced with new character Miranda.

Unfortunately, The dolls’ popularity fell drastically and as a result, Mattel discontinued the brand in 2004.

The dolls became popular among collectors after they were discontinued. With most of the dolls mint in box ranging from $25-$220.



My Scene

Published June 9, 2016 by discontinuedtoylines

1My Scene were a line of fashion dolls released by Mattel in 2002. The line originally consisted of 3 dolls named Barbie, Chelsea and Madison (also known as Westley in other countries) who were portrayed as being from New York.  The dolls were made to appeal to the tween market and were made to compete with MGA Entertainment’s Bratz.2

The first line was released in 2002, and each doll came with 2 outfits and also came with a stand.


The line became very popular when they launched. More dolls were eventually added to the series, starting with Nolee, and three male characters, Bryant, River, and Hudson who were introduced in the “Spring Break” line. Delancey and Ellis premiered in the “Hanging Out” line, which debuted in late 2003. Mattel made a web series based on the line and also released a CD-ROM Game.
4The line then spawned a direct-to-DVD film called “Jammin’ In Jamaica” in 2003, the film was sold with the Jammin’ In Jamaica line. The film also aired on Nickelodeon.
5The brand then introduced Kenzie in 2004 in the “Getting Ready” line. And then another direct-to-DVD film was released called “Masquerade Madness” which was sold with the Masquerade Madness line.

The line garnered controversy, when on April 13, 2005, MGA Entertainment filed a lawsuit against Mattel, alleging duplication of its Bratz dolls, their multi-ethnic looks, fashions and packaging. The suit further accuses Mattel of “engaging in acts of unfair competition and intellectual property infringement intended to damage its market share, confuse consumers and trade on the company’s goodwill.” Mattel had previously sued MGA Entertainment, alleging that Bratz creator Carter Bryant was working for Mattel when he developed the idea for Bratz in 1999, and had taken the idea to MGA secretly. MGA developed the first-generation fashion dolls while obscuring Bryant’s involvement. The MGA toy makers sought 1 billion dollars in damages testifying that Mattel violated antitrust laws.

6.jpgThe first direct-to-DVD film to be released apart from the dolls was “My Scene Goes Hollywood”. The film was released on DVD in 2005. The film also featured Lindsay Lohan as herself. Mattel even produced a Lindsay Lohan doll to promote the film.


The brand caused more controversy when Mattel introduced the “My Bling Bling” line. Most parents complained that the dolls were considered “too racy” for children. The line introduced a new face screening that had the dolls with more detailed makeup and front-gazing eyes.

8Barbie was later discontinued as a character and was later replaced with another blonde doll called Kennedy. She was introduced in the Fab Faces line.9But in 2007. Mattel replaced Nolee with previous character, Delancey. But they reintroduced her with black hair instead of blonde hair.

10.jpgAnother controversial line Mattel released was the Growing Up Glam line. The doll’s gimmick is that the doll had a key in the back of the doll that not only made the doll taller, but made the doll grow breasts. Parents found the line to be too inappropriate for children. Even some people compared them to the infamous Growing Up Skipper.


Mattel later rebooted the web series, but with a new animation style and character designs. Most fans were negative towards the new webisodes. Mattel also introduced a new character called Nia. Sales were drastically decreasing, which resulted in Mattel releasing the final My Scene dolls in the U.S. before discontinuing them in 2008. Though they still produced them in other countries. Mattel released more dolls in other countries, but sales were still low. Until Mattel discontinued them altogether in 2011, though the website didn’t close down until 2014.

The dolls have became very valuable towards collectors. The dolls from 2002-2004 have ranged in price, but the dolls from 2005-2011 became very expensive on Amazon and EBay.

(Updated on 2/18/2018)