2010s

All posts in the 2010s category

Polly Pocket

Published June 27, 2017 by discontinuedtoylines

609adad020233e0c957bb66a8c1969c2Polly Pocket was a line of mini dolls and accessories released by Bluebird Toys in 1989.

Polly Pocket was first designed by Chris Wiggs in 1983 for his daughter. Using a powder compact, he fashioned a small house for the tiny doll.

Bluebird Toys licensed the concept and the first Polly Pocket toys appeared in stores.

The toys had big success in the UK and American toy company Mattel held a distribution arrangement with Bluebird Toys for Polly Pocket in the United States.

The compacts came with in different sizes and themes. From houses to pool partys.

Mighty Max Escapes From Skull DungeonThe line was so successful that two spin-offs called Lucy Locket and Mighty Max were released.

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In 1997, Bluebird Toys released a unique addition to the Polly Pocket brand with the “Magical Movin” playsets.

Despite the toys’ success, Bluebird Toys endured several hostile take-over attempts until Mattel finally purchased them in 1998.

1998-2That same year, Mattel relaunched the brand and changes were made. The dolls were given more of a life-like and teenage look.

0ce0f1d9edac061b5e6dc18648b82743A year later, Mattel introduced a spin-off called “Fashion Polly!”. The dolls from the line were 3 34 inches (9.5 cm) and they used unique “Polly Stretch” garments, created by Genie Toys, rubbery plastic clothes that could be put on the dolls and removed, instead of traditional cloth clothing. There were also some boy dolls available.

Due to the huge success of the Fashion Polly! line, Mattel rebranded them as Polly Pocket and they discontinued the compacts.

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In 2003, Mattel released another spin-off line called “Polly Place”.

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During that same year, A 20-minute movie simply called “Polly Pocket” also known as “Polly’s First Movie” was released. It was released as a box prize whenever you bought Kellogg’s cereal. A video game called “Polly Pocket: Super Splash Island” which was released for the GameBoy Advance was also released that same year.

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In 2004, Mattel introduced the “Quik Clik” Polly Pocket playsets. Instead of having rubbery clothes. The dolls had plastic clothes that would click together by magnets.

2_Cool_at_the_Pocket_PlazaThe next film that was released “Polly Pocket: 2 Cool At The Pocket Plaza” came out in 2005. It was packaged with the 2 Cool At the Pocket Plaza Polly and Pia doll pack.

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The third (and final) movie to be released was PollyWorld. The film was released direct-to-DVD on November 14, 2006.

On November 22th of that same year, 4.4 million Polly Pocket playsets were recalled by Mattel after children in the United States swallowed loose magnetic parts.

This effected Polly Pocket’s sales and as a result, the brand started losing popularity.

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In 2007, The “Sparklin’ Pets” line was introduced. This line was the first to introduce a new face and body mold on Polly and her friends. Some dolls from this line also had clothes made from real fabric.

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A year later, The “Designables” and “Pretty Packets” dolls were introduced and lasted until 2010. Polly Pocket dolls from this era also had another new face mold

However, by 2010. Polly Pocket was going through a makeover.

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Later that year, the new Polly Pocket dolls were released. The dolls were given more of a child-like appearance, changes include increasing feet size, head size and leg size, although the height remains approximately the same. Pets called “Cutants” were also added to the line. Webisodes were made to promote the new Polly dolls.

Despite negative reactions among fans, sales for the toy fairly increased.

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More changes were given for the line in 2011. The dolls were once again given a new face mold and the Cutants were removed. Sales started to struggle.

In 2012, Polly Pocket dolls were discontinued in the US, however the line was still being sold in Europe and South America.

The last Polly Pockets sets to be released were only released in Brazil. Mattel eventually discontinued the line in its entirety. No webisodes have been released since, dispite the fact the official website remains open.

The original Polly Pockets are popular collectors items and they go for expensive prices on eBay. As for the Polly Pocket lines from 1998-2015 they go for reasonable prices on eBay and Amazon.

A link to the official Polly Pocket website is here : http://play.pollypocket.com/en-us/

A link to the official Polly Pocket Youtube Channel is here : https://www.youtube.com/user/pollypocket/featured

 

 

 

Moxie Teenz

Published January 15, 2017 by discontinuedtoylines

moxie-girlz1Moxie Teenz were a line of fashion dolls released by MGA Entertainment in 2010. The brand was a companion line to MGA’s other brand “Moxie Girlz” and were made to compete with Spin Master’s Liv dolls which were released a year before.

The four main characters from this line are Melrose, Arizona, Bijou and Tristen. They were portrayed as college girls.

The dolls are 14 inches tall and they have poseable joints, they also have interchangeable wigs.

The dolls did well during their launch and they were promoted by Stardoll and Nickelodeon. Fashion packs and Wig packs were later released.

5046582bmt2bgroup2bfw2b06a-11In Spring of 2011, the second wave was released.

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Later in 2011, The Formal Line was released, the line also introduced two new characters named Gavin and Leigh.

After that, not much was released from the brand until 2013 when MGA released re-release versions of the first edition dolls.

Nothing has been released since 2013 and it appears as if Moxie Teenz are discontinued.

The dolls have been popular among collectors and are really expensive on eBay and Amazon, selling between $45-$274.

A link to the Offical Moxie Teenz Youtube channel is here (despite the fact that no new videos have been uploaded since 2011) : https://www.youtube.com/user/moxieteenz/featured

(Updated on 6/7/2017)

 

 

 

 

 

 

 

Liv

Published December 3, 2016 by discontinuedtoylines

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Liv dolls were a line of fashion dolls manufactured and released by Spin Master in 2009.

Spin Master is a well known toy company, they have been around since 1994 and had success making toys mainly aimed for boys. however, they attempted to release a toy line for girls in 2000 with Key Charm Cuties. The dolls were made to compete with Mattel’s Polly Pocket and the line failed miserably.

Spin Master released these dolls in fall of 2009. The dolls are 12 inches tall, have realistic glass eyes and lots of joint articulation, but what made the dolls special is that they have wigs. The dolls have a hole in their head and the wigs have pegs.

The original characters that were released were named Sophie, Katie, Alexis and Daniella.

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The dolls normally came with an extra wig and a hair brush, but they also came with web codes that can unlock special features. To promote the dolls’ launch, Spin Master released webisodes on the website and Official Liv Youtube Channel.

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In 2010, Spin Master released the second wave dolls which introduced the characters pet dogs. More characters were introduced like Hayden in the “School’s Out” series. And Jake in the “Making Waves” series.

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In 2011, The Twist & Dance line was released, This series had a dancing feature when you move the hips up and down to make them dance. Other well known series were also released like “Liv in Wonderland” and “Spa Makeover”.

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The last Liv dolls to be released were the Getaway series, which were only released in countries like Japan and the Philippines.

After that, Spin Master discontinued the brand in 2012, due to high competition in the doll market and low sales.

While the dolls had decent sales from the start, due to the high competition from brands like Monster High, Moxie Girlz and Barbie, Sales declined through out their run. And it resulted in their discontinuation.

The dolls have been popular among collectors because of their uniqueness and their high quality. They were also known for being customizable since they were many custom Liv dolls made.

The dolls have been listed on Ebay and Amazon from $16 to $299.

A link to the Offical Liv Youtube channel is here (despite the fact that no new videos have been uploaded since 2011) : https://www.youtube.com/channel/UCgg0x5NU60e0kbJ8elKm4Yw

(Updated on 6/7/2017)

Betty Spaghetty

Published June 22, 2016 by discontinuedtoylines

1Betty Spaghetty is a line of bendable dolls released by Ohio Art Company in 1998. The line focuses on a teenager called Betty Spaghetty, She is portrayed as a fun-loving teenager who is stereotypically obsessed with her looks. She also has best friends called Zoe and Hannah.  Her features include rubbery hair used to let children make various hairdos and changeable hands, feet, shoes, etc. The doll was invented and designed by Elonne Dantzer. The dolls were very popular during it’s launch and were praised for being unique and different compared to other fashion dolls at the time. Ohio Art launched the Betty Spaghetty website the next year and they produced more new characters.2The new characters that were introduced were Ally, (Betty’s younger sister.) Emily, (Hannah’s younger sister.) And Dakota, (Betty’s Pet horse). With the former being introduced in the ”My Little Sis Line” and the latter being introduced in the ”Horsin’ Around” line.

3Later in 1999. The line called Around The World introduced Betty’s pet dog called Jake. In the same line. 3 new characters were also introduced, Mandy from Hollywood (Who is Betty’s Cousin.) Olivia from New York and Tess from Australia.

5As the brand’s success continued. More lines and more characters were produced. Notable lines include the ”Pajama Party/ Slumber Party” set,  and the second wave of the ”Around The World” line that featured Lucy from London and Nikki from Paris.

 

4A new character called Katy was introduced in the ”My Baby Sis, Oh, Baby!” line. She was portrayed as Betty’s baby sister.

6McDonald’s have made toys for their Happy Meal’s based on the brand and they were produced in Europe and The US between 2001-2003. And Children’s Books were also produced for the line.

7The Music Company (TMC) teamed up with Ohio Art to release a Betty Spaghetty CD called Smash Hits in 2003. It was only released in Sweden, Norway, Denmark and Finland. The album failed to chart.

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Two singles were released from the album. While “Aiyo Aiyo” peaked at #15 on Swedish Charts. “21st Century Girl” failed to chart.

8Mini versions of the toy called Betty Spaghetty : Mix N’ Minis were also released in 2003. After that, Ohio Art discontinued the line in 2004. The line was discontinued due to loss of popularity.

9In July of 2007, Ohio Art announced that the dolls would return, but with a new look. The website also relaunched. Later that year, the new Betty Spaghetty dolls were released. Dispite releasing multiple dolls during the year, Ohio Art discontinued the brand a year later due to lackluster sales.

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Australian toy company Moose Toys bought the rights to the toy in 2015. And in early 2016. Moose Toys unveiled the line at the 2016 Toy Fair in New York City. The new Betty Spaghetty dolls were released in August of 2016. The Betty Spaghetty website relaunched and they also have an official YouTube channel.

The original dolls became popular with collectors and are worth a lot of money new in box, ranging from $30 to $418 on Ebay and Amazon. The first reboot dolls don’t cost as much. Though they are worth money as well.

(Updated on 2/22/2017)

 

 

My Scene

Published June 9, 2016 by discontinuedtoylines

1My Scene were a line of fashion dolls released by Mattel in 2002. The line originally consisted of 3 best friends that live in New York and they are named after different locations in New York City (except for Barbie). The three original dolls from the line were Barbie, Chelsea and Madison (also known as Westley in other countries) who have different ethnicities and personalities. The dolls were made to appeal to the tween market and were made to compete with MGA Entertainment’s Bratz.2

The first collection was released in 2002, and each doll came with 2 outfits and also came with a stand.

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The line became very popular when they launched. More dolls were eventually added to the series, starting with in 2003 with Nolee, and three male characters, Bryant, River, and Hudson. Delancey and Ellis premiered in the “Hanging Out” line, which debuted in late 2003. Mattel made a web series based on the line and also released a CD-ROM Game.
4The line then spawned a direct-to-DVD film called Jammin’ In Jamaica in 2003, the film was sold with the Jammin’ In Jamaica line. The film also aired on Nickelodeon.
5The brand then introduced Kenzie in 2004 in the Getting Ready line. And then another direct-to-DVD film came out with the Masquerade Madness line called Masquerade Madness.

The line garnered controversy, when on April 13, 2005, Mattel’s competing toy company, MGA Entertainment filed a lawsuit against My Scene, alleging duplication of its Bratz dolls, their multi-ethnic looks, fashions and packaging. The suit further accuses Mattel of “engaging in acts of unfair competition and intellectual property infringement intended to damage its market share, confuse consumers and trade on the company’s goodwill.” Mattel had previously sued MGA Entertainment, alleging that Bratz creator Carter Bryant was working for Mattel when he developed the idea for Bratz in 1999, and had taken the idea to MGA secretly. MGA developed the first-generation fashion dolls while obscuring Bryant’s involvement. The MGA toy makers sought 1 billion dollars in damages testifying that Mattel violated antitrust laws.

6.jpgThe first direct-to-DVD film to be released apart from the dolls was “My Scene Goes Hollywood”. The film was released on DVD in 2005. The film also featured Lindsay Lohan as herself. It spawned a line of the same name, and Mattel even produced a Lindsay Lohan doll for the line.

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The brand caused more controversy when Mattel announced The My Bling Bling line. The dolls were seen wearing more shorter outfits and knee length shoes with leggings. Most parents complained that the line was considered “too racy” for children. The line also introduced a new face mold that had the dolls with more detailed makeup and front-gazing eyes.

8Barbie was later discontinued as a character and was later replaced with another blonde doll called Kennedy. She was introduced in the Fab Faces line. They made a few lines with her. Sales started to decrease. 9But in 2007. Mattel replaced Nolee with previous character, Delancey. But they reintroduced her with black hair instead of blonde hair.

10.jpgMore controversy came with the brand when Mattel released the Growing Up Glam line. The doll’s gimmick is that the doll had a key in the back of the doll that not only made the doll taller, but made the doll grow breasts. Parents found the line to be too inappropriate for children. Even some people compared them to the infamous Growing Up Skipper.

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Mattel later rebooted the web series, but with a new animation style and character designs. Most fans were negative towards the new webisodes. Mattel also introduced a new character called Nia. Sales of the line decrease even more, which resulted in Mattel releasing the final lines in the US before discontinuing them in 2008. Though they still produced them in other countries. Mattel released more lines in other countries, but sales were still low. Until Mattel discontinued them altogether in 2011, though the website didn’t close down until 2014.

The dolls have became very valuable towards collectors. The dolls from 2002-2004 have ranged in price, but the dolls from 2005-2011 became very expensive on Amazon and EBay.

(Updated on 6/7/2017)