2000s

All posts in the 2000s category

What’s Her Face

Published March 31, 2017 by discontinuedtoylines

whatsherfacedollsWhat’s Her Face was a line of dolls manufactured and released by Mattel in 2001. Unlike most fashion dolls around this time, these dolls were made to break the bearers between fashion dolls and creative activity toys. Each doll came with a blank face and they also came with markers and stamps, the blank faces were intended to be drawn and designed by the owner. Each doll also came with interchangeable wigs.

The line included 4 characters named Hip, Cool, Sweet and Glam.

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Mattel expanded the line in 2002 with the second wave “Head 2 Toe”. This line had the same gimmicks as “Wave 1”, but they had more features like color-change wigs and outfits that were made for stamping.

Gift sets, Spin-off lines, Fashion and Hair packs and a CD-Rom game were also released around the same time.

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A third wave named “What’s Her Look” came out in 2003. The dolls in this line had different bodies compared to the first two lines. This line also introduced 4 new characters named Wild, Retro, Chic and Fresh.

Due to What’s Her Face not doing well in the US, Mattel stop releasing What’s Her Face dolls in that country.

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The fourth (and final) line from the brand “Fab Faces” was only released in Europe and they appeared at the 2003 New York Toy Fair. The dolls had painted faces, but they came with interchangeable faces and their eyes change color when you press the top of their heads.

After that, Mattel seemed to discontinue What’s Her Face, possibly due to lack of success, Despite positive reception from the public.

The dolls and accessory packs are pretty easy to find online, costing between $4-$89 on Ebay and Amazon. But the dolls from the What’s Her Look and Fab Faces lines are very hard to find and are very expensive.

Liv

Published December 3, 2016 by discontinuedtoylines

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Liv dolls were a line of fashion dolls manufactured and released by Spin Master in 2009.

Spin Master is a well known toy company, they have been around since 1994 and had success making toys mainly aimed for boys. however, they attempted to release a toy line for girls in 2000 with Key Charm Cuties. The dolls were made to compete with Mattel’s Polly Pocket and the line failed miserably.

Spin Master released these dolls in fall of 2009. The dolls are 12 inches tall, have realistic glass eyes and lots of joint articulation, but what made the dolls special is that they have wigs. The dolls have a hole in their head and the wigs have pegs.

The original characters that were released were named Sophie, Katie, Alexis and Daniella.

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The dolls normally came with an extra wig and a hair brush, but they also came with web codes that can unlock special features. To promote the dolls’ launch, Spin Master released webisodes on the website and Official Liv Youtube Channel.

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In 2010, Spin Master released the second wave dolls which introduced the characters pet dogs. More characters were introduced like Hayden in the “School’s Out” series. And Jake in the “Making Waves” series.

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In 2011, The Twist & Dance line was released, This series had a dancing feature when you move the hips up and down to make them dance. Other well known series were also released like “Liv in Wonderland” and “Spa Makeover”.

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The last Liv dolls to be released were the Getaway series, which were only released in countries like Japan and the Philippines.

After that, Spin Master discontinued the brand in 2012, due to high competition in the doll market and low sales.

While the dolls had decent sales from the start, due to the high competition from brands like Monster High, Moxie Girlz and Barbie, Sales declined through out their run. And it resulted in their discontinuation.

The dolls have been popular among collectors because of their uniqueness and their high quality. They were also known for being customizable since they were many custom Liv dolls made.

The dolls have been listed on Ebay and Amazon from $16 to $299.

A link to the Offical Liv Youtube channel is here (despite the fact that no new videos have been uploaded since 2011) : https://www.youtube.com/channel/UCgg0x5NU60e0kbJ8elKm4Yw

(Updated on 6/7/2017)

MicroDancers

Published August 29, 2016 by discontinuedtoylines

MicroDancersMicroDancers were dancing figurines manufactured and released by TOMY in 2004. They are a spin-off of MicroPets. There were 6 dolls available when they were sold, they were called Gina, Elvie, Maria, Lela, Kassia and Jenny. The dolls can dance in 3 dance modes, Tap Mode, Game Mode and Showtime Mode. The dolls can dance and sing to their own songs, they also can dance to your own songs. The dolls were also modeled after popular celebrities at the time.

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When they were first released, A launch party to promote the dolls took place in New York City on May 7, 2004 and they were promoted by pop singer Paula Abdul. The dolls were also advertised in the UK on kids network Nickelodeon.

Sadly, the dolls didn’t become popular with the public, with some criticizing the toys for being fragile and very annoying. TOMY discontinued MicroDancers in 2005, due to disappointing sales.

 

3In 2013, TOMY brought back Microdancers for their 10th anniversary in the UK. but it’s unknown if TOMY still sells them or not and they seem to be discontinued once again.

The dolls are somewhat easy to find online and aren’t worth a lot.

 

Gotta Dance Girls!

Published August 29, 2016 by discontinuedtoylines

Gotta Dance GirlsGotta Dance Girls! were a series of fashion dolls manufactured and released by Tiger Electronics in 2002. They were IR controlled toys that were made to dance. Each doll came with a IR controller. The dolls require 3 AAA batteries. There were 4 different dolls available when they were still sold, there was a Blonde, a Brunette, a Redhead and an African American.

The dolls can dance to 3 one minute songs and even dance to the owner’s music. The owner can also press Freeze Mode on the controller to let the dolls strike a pose. Each doll can dance to different music genres such as Pop, Dance, Latin and Hip Hop.

The dolls never earned popularity and they were discontinued in 2003 due to poor sales.

The dolls are hard to find on Amazon and EBay, but they do cost an amount of money when they are spotted. If there’s more information on these dolls, please remind in me the comments.

‘N Style Girls

Published August 25, 2016 by discontinuedtoylines

'N Style Girls‘N Style Girls were a series of interactive fashion dolls manufactured by Thinkway Toys and released in 2001.

The dolls resembled Mattel’s Barbie, but they can talk and also can sing, The dolls recognized their own outfits and other clothes as well. They also came with accessories such as makeup, barrettes, a music player with headphones, a purse and hair brush. Each doll also came with a extra outfit. There were 4 different dolls to collect.

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The dolls didn’t sell well and as a result, Thinkway Toys discontinued them.

The dolls were easily forgotten after they were discontinued and they are very hard to find. Try your luck to find them and i’ll give more information on them.

 

Diva Starz

Published August 10, 2016 by discontinuedtoylines

1Diva Starz were a series of fashion dolls released by Mattel in 2000. The dolls were robotic interactive dolls that came with interactive accessories and plastic clothes. Each doll is approximately 9 inches (28 cm) tall, and also had ethnic diversity. The main characters of the brand were Summer, Alexa, Tia and Nikki. The dolls were inspired by the Spice Girls, since the pop group had lots of diversity. The characters also had distinctive personalities. For example, Alexa was a stereotypical blonde who loves to shop and wears mostly pink clothes, Nikki was the tomboy who loves sports. Summer loves the outdoors and loves animals. As for Tia, She loves to create music and loves electronics like radios, CD players and digital planners.

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The website that accompanied the brand launched a month before the dolls were released. The website had interactive games and also had webisodes. Mattel also released fashion packs for each individual doll. Mattel also released a CD-ROM Game based on the line.

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When the dolls first came out, Mattel thought that the dolls would flop. However, they became very popular and were named “Mattel’s Hottest Girl Toy of 2000” and were a big hit with girls between the ages of 6-11. Mattel released mini versions of the dolls called “Mini Diva Starz”.

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In 2001, Mattel released the 2nd series. The 2nd wave dolls had new clothes and new phrases. New Fashion Packs were also released.

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A game based on the brand called “Diva Starz: Mall Mania” was released in November of 2001 for the Game Boy Color. The game received negative reviews from critics, Who criticized it for being too easy.  McDonald’s Happy Meals toys were also released.

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In early 2002, The brand’s sales were starting to struggle, due to the introduction of MGA’s Bratz. Though Bratz were released in May of 2001. Though they didn’t become popular until the Christmas season of 2001. As a result, Mattel released Fashion Diva Starz that year. While generally identical to the original dolls, these dolls have clothing made of fabric, and were thinner and had more accurate proportions. Also, the dolls would speak recorded phrases when a button on the top of their heads is pushed. Original character Summer was replaced with new character Miranda.

Unfortunately, The line’s popularity fell drastically and after 3 lines for the fashion dolls, Mattel discontinued the Fashion Divas. The interactive dolls were still on shelves, but sales were still decreasing. Eventually Mattel discontinued the brand altogether in 2004.

The dolls became popular among collectors after they were discontinued. With most of the dolls mint in box ranging from $25-$220.

 

Hit Clips

Published June 30, 2016 by discontinuedtoylines

1Hit Clips were digital music players released by Tiger Electronics in 1999. They were first distributed by Radio Disney, Lunchables and McDonald’s and they were promoted by popular artists like *NYSNC and Britney Spears.

2The toy was aimed at kids and teens, it resembled either a MP3 Player or a Boombox. They also had small micro chips that had a song preloaded on it and it played for 1 minute. The micro chips sometimes came with the music players, while others were sold separately. The music players also came in different colors.

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In it’s first year of release. Hit Clips earned Tiger Electronics approximately $80 million. Since Tiger Electronics had licensing agreements for Hit Clips with popular major record labels. Despite it’s popularity, Reactions to Hit Clips were mixed from the public. On Parents Talk: Through Children Eyes subsection, the product approved by 69% of readers and disapproved by 30% of readers. However, the product was panned by many of the readers in written reviews. Although the authenticity or the periodicity of this source was not confirmed many commentators stated that they would rather spend their money on an MP3 player or they already owned a boombox or a CD player.

4The popularity of Hit Clips continued, Artists like Madonna, Backstreet Boys, Smash Mouth, Aaron Carter and several others had licensing deals with Tiger Electronics and new music players with new designs and new colors were released that fall. A spin off called Kid Clips were also released.

5More licensing deals with record labels meant more song cartridges and accessories were released. Tiger Electronics even released music chips based on the popular cartoon ”The Simpsons”.

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However, the toy’s popularity started to decrease when Apple released their iPod in October of 2001, Since Hit Clips were made to be an alternative to Digital MP3 Players since they lacked portability and had a bulky design. The iPod had a 45.7 mm (1.8 in) hard drive and had a silk design. The iPod became extremely popular when they first launched. Hit Clips struggled to compete with the iPod.  Tiger Electronics released new micro chips and different music players. but sales were nothing compared to the iPod’s sales.

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Tiger Electronics introduced Hit Clips Discs and Disc Players in 2003. However it didn’t become as popular as the micro chips and music players. Due to the iPod’s gain of popularity at this point. Hit Clips were finally losing popularity. This suggests that the rise of MP3 tech along with other factors compounded to lead to Hit Clips demise.

Hit Clips are now very easy to find on Ebay and Amazon, however the music players and micro discs are pretty expensive, ranging from $4 to $250. Hit Clips became very iconic after they were discontinued.