Leggy

Published December 3, 2017 by discontinuedtoylines

hasbro-leggy_ad1Leggy dolls were a short-lived line of dolls manufactured and released by Hasbro back in 1972.

These dolls were unique compared to other dolls on the market at the time. They had very exaggerated appearances, even though they are 10 inches tall. They are very thin dolls (the waist is less than 0.75 inches across), but what made them stand out was their legs (which were 7 inches tall).

There were 4 different characters in the line, Sue (African American), Jill (Blonde), Nan (Brunette) and Kate (redhead).

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Each doll in the standard editions came packaged on a large blister card with a stock outfit, pants, platform shoes and a plastic stand. Fashion packs were also sold.

Despite their unique look, they had a short time on the market and were discontinued a year after their release.

After their discontinuation in the US, Italian company Polistil released them in Europe in 1975, however they fared no better there.

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In Japan, The dolls were distributed by Shiba, unlike the Hasbro and Polistil dolls, They had different face molds. They were also unpopular in Japan.

The dolls have since received a cult following, with their value on EBay going from $19-$250.

This eventually resulted in a reincarnation line by MGA Entertainment called Hi:Glamm in 2007.

 

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Secret Central

Published August 30, 2017 by discontinuedtoylines

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Secret Central were a line of dolls manufactured and released by Hasbro in 2003. The dolls were designed by Hasbro toy designer Gayle Middleton. The dolls were inspired by high school stereotypes.

The website that accompanied the dolls had special features on it. the characters have lockers that can be unlocked by using a combination found on the products, when unlocked, the content is revealed, and one of the character’s videos may be watched. There is also a tour of the students, and a matching game.

The dolls themselve come with a locker, secret note and a unique accessory for a specific character.

The characters’ names are alliterative having their first and last names beginning with the same letter. Example; Ashley Adams

Class of ’04 was introduced in 2003 with 16 characters. Class of ’05 came out a year later and this line introduced over 20 new characters.

L097368863149To promote Class of ’05, a direct-to-DVD movie called “Secret Central : Have You Heard?” was released.

Despite the positive reaction from the public, the dolls had high competition from the doll market and as a result, the dolls were discontinued and the website closed down in 2006.

The dolls have ranged based on price on websites like Amazon and EBay. Prices range from $7-$21

Polly Pocket

Published June 27, 2017 by discontinuedtoylines

609adad020233e0c957bb66a8c1969c2Polly Pocket was a line of mini dolls and accessories released by Bluebird Toys in 1989.

Polly Pocket was first designed by Chris Wiggs in 1983 for his daughter. Using a powder compact, he fashioned a small house for the tiny doll.

Bluebird Toys licensed the concept and the first Polly Pocket toys appeared in stores.

The toys had big success in the UK and American toy company Mattel held a distribution arrangement with Bluebird Toys for Polly Pocket in the United States.

The compacts came with in different sizes and themes. From houses to pool partys.

Mighty Max Escapes From Skull DungeonThe line was so successful that two spin-offs called Lucy Locket and Mighty Max were released.

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In 1997, Bluebird Toys released a unique addition to the Polly Pocket brand with the “Magical Movin” playsets.

Despite the toys’ success, Bluebird Toys endured several hostile take-over attempts until Mattel finally purchased them in 1998.

1998-2That same year, Mattel relaunched the brand and changes were made. The dolls were given more of a life-like and teenage look.

0ce0f1d9edac061b5e6dc18648b82743A year later, Mattel introduced a spin-off called “Fashion Polly!”. The dolls from the line were 3 34 inches (9.5 cm) and they used unique “Polly Stretch” garments, created by Genie Toys, rubbery plastic clothes that could be put on the dolls and removed, instead of traditional cloth clothing. There were also some boy dolls available.

Due to the huge success of the Fashion Polly! line, Mattel rebranded them as Polly Pocket and they discontinued the compacts.

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In 2003, Mattel released another spin-off line called “Polly Place”.

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During that same year, A 20-minute movie simply called “Polly Pocket” also known as “Polly’s First Movie” was released. It was released as a box prize whenever you bought Kellogg’s cereal. A video game called “Polly Pocket: Super Splash Island” which was released for the GameBoy Advance was also released that same year.

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In 2004, Mattel introduced the “Quik Clik” Polly Pocket playsets. Instead of having rubbery clothes. The dolls had plastic clothes that would click together by magnets.

2_Cool_at_the_Pocket_PlazaThe next film that was released “Polly Pocket: 2 Cool At The Pocket Plaza” came out in 2005. It was packaged with the 2 Cool At the Pocket Plaza Polly and Pia doll pack.

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The third (and final) movie to be released was PollyWorld. The film was released direct-to-DVD on November 14, 2006.

On November 22th of that same year, 4.4 million Polly Pocket playsets were recalled by Mattel after children in the United States swallowed loose magnetic parts.

This effected Polly Pocket’s sales and as a result, the brand started losing popularity.

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In 2007, The “Sparklin’ Pets” line was introduced. This line was the first to introduce a new face and body mold on Polly and her friends. Some dolls from this line also had clothes made from real fabric.

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A year later, The “Designables” and “Pretty Packets” dolls were introduced and lasted until 2010. Polly Pocket dolls from this era also had another new face mold

However, by 2010. Polly Pocket was going through a makeover.

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Later that year, the new Polly Pocket dolls were released. The dolls were given more of a child-like appearance, changes include increasing feet size, head size and leg size, although the height remains approximately the same. Pets called “Cutants” were also added to the line. Webisodes were made to promote the new Polly dolls.

Despite negative reactions among fans, sales for the toy fairly increased.

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More changes were given for the line in 2011. The dolls were once again given a new face mold and the Cutants were removed. Sales started to struggle.

In 2012, Polly Pocket dolls were discontinued in the US, however the line was still being sold in Europe and South America.

The last Polly Pockets sets to be released were only released in Brazil. Mattel eventually discontinued the line in its entirety. No webisodes have been released since, dispite the fact the official website remains open.

The original Polly Pockets are popular collectors items and they go for expensive prices on eBay. As for the Polly Pocket lines from 1998-2015 they go for reasonable prices on eBay and Amazon.

A link to the official Polly Pocket website is here : http://play.pollypocket.com/en-us/

A link to the official Polly Pocket Youtube Channel is here : https://www.youtube.com/user/pollypocket/featured

 

 

 

What’s Her Face

Published March 31, 2017 by discontinuedtoylines

whatsherfacedollsWhat’s Her Face was a line of dolls manufactured and released by Mattel in 2001. Unlike most fashion dolls around this time, these dolls were made to break the bearers between fashion dolls and creative activity toys. Each doll came with a blank face and they also came with markers and stamps, the blank faces were intended to be drawn and designed by the owner. Each doll also came with interchangeable wigs.

The line included 4 characters named Hip, Cool, Sweet and Glam.

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Mattel expanded the line in 2002 with the second wave “Head 2 Toe”. This line had the same gimmicks as “Wave 1”, but they had more features like color-change wigs and outfits that were made for stamping.

Gift sets, Spin-off lines, Fashion and Hair packs and a CD-Rom game were also released around the same time.

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A third wave named “What’s Her Look” came out in 2003. The dolls in this line had different bodies compared to the first two lines. This line also introduced 4 new characters named Wild, Retro, Chic and Fresh.

Due to What’s Her Face not doing well in the US, Mattel stop releasing What’s Her Face dolls in that country.

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The fourth (and final) line from the brand “Fab Faces” was only released in Europe and they appeared at the 2003 New York Toy Fair. The dolls had painted faces, but they came with interchangeable faces and their eyes change color when you press the top of their heads.

After that, Mattel seemed to discontinue What’s Her Face, possibly due to lack of success, Despite positive reception from the public.

The dolls and accessory packs are pretty easy to find online, costing between $4-$89 on Ebay and Amazon. But the dolls from the What’s Her Look and Fab Faces lines are very hard to find and are very expensive.

Moxie Teenz

Published January 15, 2017 by discontinuedtoylines

moxie-girlz1Moxie Teenz were a line of fashion dolls released by MGA Entertainment in 2010. The brand was a companion line to MGA’s other brand “Moxie Girlz” and were made to compete with Spin Master’s Liv dolls which were released a year before.

The four main characters from this line are Melrose, Arizona, Bijou and Tristen. They were portrayed as college girls.

The dolls are 14 inches tall and they have poseable joints, they also have interchangeable wigs.

The dolls did well during their launch and they were promoted by Stardoll and Nickelodeon. Fashion packs and Wig packs were later released.

5046582bmt2bgroup2bfw2b06a-11In Spring of 2011, the second wave was released.

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Later in 2011, The Formal Line was released, the line also introduced two new characters named Gavin and Leigh.

After that, not much was released from the brand until 2013 when MGA released re-release versions of the first edition dolls.

Nothing has been released since 2013 and it appears as if Moxie Teenz are discontinued.

The dolls have been popular among collectors and are really expensive on eBay and Amazon, selling between $45-$274.

A link to the Offical Moxie Teenz Youtube channel is here (despite the fact that no new videos have been uploaded since 2011) : https://www.youtube.com/user/moxieteenz/featured

(Updated on 6/7/2017)

 

 

 

 

 

 

 

Liv

Published December 3, 2016 by discontinuedtoylines

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Liv dolls were a line of fashion dolls manufactured and released by Spin Master in 2009.

Spin Master is a well known toy company, they have been around since 1994 and had success making toys mainly aimed for boys. however, they attempted to release a toy line for girls in 2000 with Key Charm Cuties. The dolls were made to compete with Mattel’s Polly Pocket and the line failed miserably.

Spin Master released these dolls in fall of 2009. The dolls are 12 inches tall, have realistic glass eyes and lots of joint articulation, but what made the dolls special is that they have wigs. The dolls have a hole in their head and the wigs have pegs.

The original characters that were released were named Sophie, Katie, Alexis and Daniella.

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The dolls normally came with an extra wig and a hair brush, but they also came with web codes that can unlock special features. To promote the dolls’ launch, Spin Master released webisodes on the website and Official Liv Youtube Channel.

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In 2010, Spin Master released the second wave dolls which introduced the characters pet dogs. More characters were introduced like Hayden in the “School’s Out” series. And Jake in the “Making Waves” series.

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In 2011, The Twist & Dance line was released, This series had a dancing feature when you move the hips up and down to make them dance. Other well known series were also released like “Liv in Wonderland” and “Spa Makeover”.

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The last Liv dolls to be released were the Getaway series, which were only released in countries like Japan and the Philippines.

After that, Spin Master discontinued the brand in 2012, due to high competition in the doll market and low sales.

While the dolls had decent sales from the start, due to the high competition from brands like Monster High, Moxie Girlz and Barbie, Sales declined through out their run. And it resulted in their discontinuation.

The dolls have been popular among collectors because of their uniqueness and their high quality. They were also known for being customizable since they were many custom Liv dolls made.

The dolls have been listed on Ebay and Amazon from $16 to $299.

A link to the Offical Liv Youtube channel is here (despite the fact that no new videos have been uploaded since 2011) : https://www.youtube.com/channel/UCgg0x5NU60e0kbJ8elKm4Yw

(Updated on 6/7/2017)

MicroDancers

Published August 29, 2016 by discontinuedtoylines

MicroDancersMicroDancers were dancing figurines manufactured and released by TOMY in 2004. They are a spin-off of MicroPets. There were 6 dolls available when they were sold, they were called Gina, Elvie, Maria, Lela, Kassia and Jenny. The dolls can dance in 3 dance modes, Tap Mode, Game Mode and Showtime Mode. The dolls can dance and sing to their own songs, they also can dance to your own songs. The dolls were also modeled after popular celebrities at the time.

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When they were first released, A launch party to promote the dolls took place in New York City on May 7, 2004 and they were promoted by pop singer Paula Abdul. The dolls were also advertised in the UK on kids network Nickelodeon.

Sadly, the dolls didn’t become popular with the public, with some criticizing the toys for being fragile and very annoying. TOMY discontinued MicroDancers in 2005, due to disappointing sales.

 

3In 2013, TOMY brought back Microdancers for their 10th anniversary in the UK. but it’s unknown if TOMY still sells them or not and they seem to be discontinued once again.

The dolls are somewhat easy to find online and aren’t worth a lot.